Thanks to everyone who joined us at today’s Pleasanton Young Professionals presentation, where we covered the basics of SEO and social media marketing. You can use the following guide to reference what we covered and access a few of the tools that we mentioned in the presentation. If you have any… Read More »Our Pleasanton Young Professionals Presentation: A Wrap Up & Reference
It’s happened to the best of us. A customer goes on Yelp to leave a review, ends up writing a 5 star masterpiece longer than most Hemmingway novels, and Yelp filters it out. Not only is your business deprived of an awesome review – chances are that your formerly satisfied customer is a little ticked off, too. So what do you do about it?Read More »What To Do About a Filtered Yelp Review
By David Shankbone (Own work) [CC-BY-3.0 (http://creativecommons.org/licenses/by/3.0)], via Wikimedia Commons
A couple weeks ago, I was browsing Reddit on my lunch break and saw a post that caught my attention. It was the perfect example of that legendary “Great Content” that SEOs love to talk about, and it was going fully viral. Because no one had commented on the SEO/content marketing side of it, and because the post was only six hours old, I decided to whip up my fastest blog post to date. It took a little over an hour to write and post it through all of our regular channels, and then I was back to work on our clients’ sites.Read More »How We Got a Link from The Huffington Post
You may not think that a book written about the internet in 1999 would have much to offer us in the realm of web marketing today, but think again. Here’s a snippet of The Cluetrain Manifesto that was dead-on about the fundamentals:
“…Markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can’t be faked.”
—The Cluetrain Manifesto
There are so many marketers who go through great pains to try and fake the human voice, and sometimes it even works—kind of. But the point is not just to sound like you’re interested in talking to your customers. You have to have an honest desire to do it (at least for the business’s sake). Maybe you’re a business owner who wants to give your brand a presence on social media platforms—but odds are you’d prefer not to play the role of reaching out to the masses yourself. Time to hire it out.Read More »Can We Talk? Why Your Company’s Social Media Needs to Sound Human
SEO professionals (and SEO “professionals”) love to talk about great content. “Content is king” may be the oldest adage in the industry, but a lot of SEO people are under the impression that more is always better, and that great content is just a matter of sweat equity.
So that’s a lie. On Reddit today, someone posted a picture of an attraction at a local restaurant. Phil’s Fish Market in Moss Landing, CA has a map of the world posted with the question, “Where are you visiting from?” Not only is it a cool thing to have in the right kind of restaurant – the post got a ton of traffic.Read More »Phil’s Fish Market Just Hit the Jackpot