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Blind Luck: What To Do With Weird, Unpredictable, and Unavoidable Customer Horror Stories

What do you do when a customer means to order one product, but somehow manages to order another? If it’s a T-shirt or a DVD, you’d probably just exchange it, but what if it’s a really big ticket item that has high shipping costs? Or...
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Can We Talk? Why Your Company’s Social Media Needs to Sound Human

You may not think that a book written about the internet in 1999 would have much to offer us in the realm of web marketing today, but think again. Here’s a snippet of The Cluetrain Manifesto that was dead-on about the fundamentals: “…Markets...
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